About Symtri
Built by people who've done the work.
Symtri is what we wished existed when we were trying to scale distribution for someone else's product.
01 / The founding thesis
Product advantages are shrinking. Distribution is the only moat left.
We've watched the pattern repeat across dozens of B2B software companies. A founder builds something good. Competitors ship a version of it within six months. Open-source alternatives appear within twelve. By the time the founder is ready to scale go-to-market, the feature edge is gone — and they have no channel to fall back on.
The companies that win have something different: a distribution layer. Resellers who know their product. Managed service providers who bring them into deals. Regional integrators in markets the founder has never visited. That layer takes years to build from scratch. It takes months to rent if you know who to call.
Symtri is the rental — and the build crew — at the same time.
02 / Where we work from
US-based, Latin America–ready.
We operate from the Seattle-Bellevue tech corridor, home to Microsoft, Amazon, and a dense network of B2B software companies, and maintain a second presence in Brownsville, Texas — a region that's become one of the fastest-growing tech hubs in the country, anchored by SpaceX's Starbase operations thirty minutes away. Both locations give us legitimate US business infrastructure, bilingual staff, and physical proximity to the Latin American market most US competitors treat as an afterthought.
Our operator is Andres Guillen, who spent the last few years running European market entry for US cybersecurity companies before launching Symtri to do the equivalent motion in reverse — bringing non-US software companies into North America and Latin America, where the buyer is, not where the founder assumes they need to go.
03 / Why this model works
We carry the bag. We don't write reports.
Business development agencies deliver activity logs. Fractional sales hires deliver slide decks. Distributors deliver revenue. That's the difference, and it's baked into the commercial model: we charge a monthly retainer plus performance-based commission on what we close. If we don't close, we don't eat. If we close big, we win with you.
Specific numbers get discussed in the fit call, because they vary by scope, geography, and the balance of risk between retainer and commission. There's no public pricing page — pricing a distributor relationship from a website doesn't make sense, and we'd rather have an honest conversation about what your engagement looks like.
04 / European coverage
Europe, through Ignitera.
For clients who need European coverage, we work with our partner Ignitera, based in France. Ignitera operates the same first-distributor model across Europe — sourcing expansion opportunities, opening enterprise conversations, and building reseller networks across the region. They're a Campus Cyber partner, which means they operate inside the French cybersecurity ecosystem directly, and they specialize in the regulatory landscape that shapes European security buying: NIS2, the Cyber Resilience Act, DORA, and GDPR. Led by Sébastien Teluk and Cédric Messeguer, Ignitera's reference clients include Dream On Technology and Bubo Cybersec.
When a client needs both sides of the Atlantic, we coordinate the motion jointly — one relationship, two territories, the same operating model.
05 / The ask
We're selective about who we work with.
The model only works when the product has real traction, the founder is serious about channel, and the commercial terms make sense for both sides. If that's you, we'd like to talk.