Services
One product. Three ways to buy it.
The underlying work is the same across tiers: direct sales plus channel development. What changes is scope, pace, and how much of the motion you want us running.
01 / The offer
Symtri as your first distributor.
Every engagement starts with the same core: we sell your product in North America and Latin America while we build the managed service provider, reseller, and regional integrator channel underneath. The tiers below describe the shape of that work, not a different product.
Pricing is a monthly retainer plus commission on closed revenue, negotiated case by case in the fit call. Retainer scope and commission percentage move in inverse — higher retainer lowers commission, lower retainer raises it. You pick where the risk sits.
Our current focus spans three areas: cybersecurity software (our deepest expertise), AI platforms (fastest-growing category), and adjacent B2B software with clear channel potential. We're honest about what we know well — expect clearer answers in cyber and AI than in brand-new verticals.
02 / Tier 1
Channel DevelopmentWhen you already have a sales motion but no partners.
You're closing deals directly. What you're missing is the managed service provider or regional integrator who walks into a Brazilian bank with your product on their line card. Tier 1 focuses our time on recruiting, enabling, and managing the channel partners who will carry you long after our engagement ends.
03 / Tier 2
Direct Sales ExecutionWhen you need pipeline now and partners later.
You have product-market fit but no one carrying the bag in North America or Latin America. Tier 2 puts us on the phones, in demos, and in proof-of-concept conversations — closing direct deals while the channel work happens in parallel.
04 / Tier 3
Full CMaaSThe complete first-distributor engagement.
Both of the above, plus the content, events, and co-marketing that compound over time. This is what most seed-to-Series-B founders actually need — they just don't know it's a coherent product.
05 / Entry offer
The 45-Day Validation Sprint.
Before you sign a retainer, we run a 45-day Sprint to prove the model works in your market and to replace your assumptions with data.
The Sprint delivers three outputs:
Qualified meetings on your calendar. Real conversations with real buyers — chief information security officers, VPs of engineering, product leads, founders — or real channel partners — managed service provider leadership, regional integrators, distributor buyers. We define "qualified" with you on day one so there's no ambiguity.
A validated Ideal Customer Profile. We build it from the meetings, not from spreadsheets. After 45 days of actual conversations, you know which segment is buying, what they're hiring your product for, and who your real competition is.
A North America and Latin America market evaluation. Where does your product land in the region? What adjacent problems does it solve for the buyers we talked to? What positioning needs to change? You get a clear read on whether full expansion is worth the investment — and what to change if you proceed.
At the end of 45 days you have either clear signal to move into a retainer, or clear evidence your market needs different work before expansion makes sense. Either outcome justifies the fee.