Symtri: Channel and Sales as a Service
We sell your product.
We build your channel.
One team, one structure, across North America and Latin America. From signed contract to a working reseller network inside a year.
European coverage through our partner Ignitera in France.
What your morning queue looks like
The operator’s record, before Symtri
01 / The problem
For many B2B software companies, $1M to $15M in ARR is where founder-led selling stops scaling.
The founder-led sales motion stops scaling. Hiring a full go-to-market team takes nine months and half a million dollars you don't want to spend. Hyperscaler marketplaces list you next to ten thousand other vendors. The regional integrators and managed service providers who actually close enterprise deals in North America and Latin America have never heard of you.
That's the gap we close.
02 / What Symtri does
We become your first distributor.
Not a business development agency. Not a fractional sales hire. A distributor, with skin in the game, revenue on our back, and a channel build running in parallel to direct sales. We open enterprise conversations on day one while we recruit and enable the managed service providers, resellers, and regional integrators who carry your product long after our engagement ends.
We do not resell. Every customer and every partner signs with you and pays you directly, so the contracts, the revenue, and the relationships stay yours.
Our territory is North America and LATAM. Our focus today is cybersecurity software, AI platforms, and adjacent B2B software with clear channel potential. We evaluate new verticals case by case. If you're building in an adjacent category with strong product-market fit, let's talk.
We open buyer conversations
Qualified meetings with companies that fit, while the channel is being built.
We recruit and enable partners
MSPs, resellers, and integrators who keep selling after we leave.
03 / Why Symtri
We don't look like the other options.
Most firms in this space give you one of two things: a sales team renting you their time, or a channel consultancy renting you their advice. We run both motions together, and we get paid when you get paid.
Four things make us different:
The dual motion
We sell direct while we build the channel. Both happen at the same time, from the same team, with the same strategic view of your market. Most competitors force you to pick one.
Bilingual Latin America coverage
Our team speaks Spanish and English at the level a Mexican CISO or a Colombian MSP owner expects. Many US firms claim LATAM. Few have actually sold there.
A European partner, not a referral network
Our partner Ignitera runs the same model from France, so when you need both sides of the Atlantic, you get a coordinated global motion: one relationship, two territories.
Selective, not scaled
We take a small number of clients at a time so the founder calling you is the operator running the engagement. If that matters to you, we're a fit. If you want a bigger name with less attention, we're not.
04 / How it works
It starts with a two-week audit.
Two weeks, credited to month one if you continue. Before you commit to a retainer, we audit your own list. You send a CRM export, the names of your last fifteen customers, and one paragraph on who you sell to.
Then one question: which number matters most in the next 90 days. That answer decides what gets built first and what it costs. If the audit says this is not the right time, it says so in writing.
Your top twenty, with reasons
Your list cleaned, enriched, and scored. The twenty accounts that fit best, why each one fits, and the signal that surfaced it.
Your week, as a number
A selling-time baseline from your own calendar, the three to five jobs you would hand off first, and a written plan.
05 / Who this is for
Built for founders who know the product is not the moat anymore.
We're the right call if:
- You're a cybersecurity, AI, or B2B software company, seed to Series B, with revenue between $1M and $15M ARR
- You have product-market fit and know channel is the next lever
- You're willing to invest twelve months or more in a motion that compounds
- You want the founder running it on our side to be the same person on every call
We're the wrong call if you're pre-PMF, looking for a fractional sales hire to close deals this quarter, or expecting us to validate whether you have a product worth selling. Those are different problems.
06 / The operator
The person selling your product has done this for a decade.
Symtri is run by Andres Guillen. More than ten years closing direct deals and scaling channel programs in cybersecurity, SaaS, and AI, on both sides of the US-Mexico border. Native bilingual in English and Spanish.
The record: $1M+ in net-new ARR closed, a $300K largest single deal, 4.5x revenue growth at Letsignit, a Paris-based Microsoft 365 SaaS, from $110K to $502K across the US and LATAM, and 115+ MSP, MSSP, VAR, and Microsoft partners activated across the Americas.
When you sign with Symtri, that operator is the person who sells your product and builds your channel. Not a handoff to a junior rep.
07 / Common questions
Questions founders ask before the call.
How is Symtri different from a sales agency or a fractional sales hire?
An agency rents you reps and a consultancy rents you advice. Symtri acts as your first distributor: we sell your product directly and build your reseller channel at the same time, from one team, and we earn commission when you earn revenue. You get both motions, not one.
Does Symtri resell my product?
No. We sell it and build your channel, but we never take title or invoice your customers. Every customer and every partner signs with you and pays you directly, so the contracts, the revenue, and the relationships stay yours. We are paid a monthly retainer plus a commission on what closes from accounts we sourced.
What does an engagement cost?
Engagements run on a monthly retainer plus commission on first-year contract value from accounts we source, sized at the audit. Tools are included; you never buy or manage one. Every client starts with the two-week GTM Audit, $750, credited to month one. Book a call and we size it to your product and stage.
Which companies is this built for?
B2B software companies in cybersecurity, AI, and adjacent categories, seed to Series B, with roughly $1M to $15M in ARR. You have product-market fit and want channel to be your next growth lever. If you are pre-product-market-fit or need deals closed this quarter, it is not the right fit.
What markets does Symtri cover?
North America and Latin America, with a team that sells in English and Spanish at the level a Mexican CISO or a Colombian MSP owner expects. For Europe, our partner Ignitera runs the same model from France.
What is the GTM Audit?
A two-week, $750 engagement that comes before any retainer and is credited to month one. We clean, enrich, and score your own list, return your top twenty accounts with the reason for each, baseline how much of your week goes to selling, and hand you a written plan. Your data stays yours; the system we build with it is ours.
How many clients does Symtri take at once?
A small number, on purpose. The founder who runs your engagement is the same operator on every call. If you want senior attention over a big-agency roster, that is the trade we make.
08 / Let's talk
Let's talk.
15 minutes. No slide deck. Tell us about your product and your market. We'll tell you whether what we do fits, and what the first 90 days would look like if it does.