Symtri: Channel and Sales as a Service
We sell your product.
We build your channel.
One team, one structure, across North America and Latin America. From signed contract to a working reseller network inside a year.
European coverage through our partner Ignitera in France.
01 / The problem
Most B2B software companies hit a wall between $1M and $15M in ARR.
The founder-led sales motion stops scaling. Hiring a full go-to-market team takes nine months and half a million dollars you don't want to spend. Hyperscaler marketplaces list you next to ten thousand other vendors. The regional integrators and managed service providers who actually close enterprise deals in North America and Latin America have never heard of you.
That's the gap we close.
02 / What Symtri does
We become your first distributor.
Not a business development agency. Not a fractional sales hire. A distributor, with skin in the game, revenue on our back, and a channel build running in parallel to direct sales. We open enterprise conversations on day one while we recruit and enable the managed service providers, resellers, and regional integrators who carry your product long after our engagement ends.
Our territory is North America and LATAM. Our focus today is cybersecurity software, AI platforms, and adjacent B2B software with clear channel potential. We evaluate new verticals case by case. If you're building in an adjacent category with strong product-market fit, let's talk.
03 / Why Symtri
We don't look like the other options.
Most firms in this space give you one of two things: a sales team renting you their time, or a channel consultancy renting you their advice. We run both motions together, and we get paid when you get paid.
Four things make us different:
The dual motion
We sell direct while we build the channel. Both happen at the same time, from the same team, with the same strategic view of your market. Most competitors force you to pick one.
Bilingual Latin America coverage
Our team speaks Spanish and English at the level a Mexican CISO or a Colombian MSP owner expects. Many US firms claim LATAM. Few have actually sold there.
A European partner, not a referral network
Our partner Ignitera runs the same model from France, so when you need both sides of the Atlantic, you get a coordinated global motion: one relationship, two territories.
Selective, not scaled
We take a small number of clients at a time so the founder calling you is the operator running the engagement. If that matters to you, we're a fit. If you want a bigger name with less attention, we're not.
04 / How it works
The 30-Day Validation Sprint.
Before you commit to a retainer, we prove we can deliver value in your market. The Sprint is 30 days, flat fee, and produces three things: qualified meetings on your calendar, a validated Ideal Customer Profile built from real conversations, and a market evaluation that tells you where your product actually fits in North America and Latin America.
At the end of 30 days you have either clear signal to expand into a full engagement or clear evidence your market needs different positioning. Either outcome is worth what you paid for it.
05 / Who this is for
Built for founders who know the product is not the moat anymore.
We're the right call if:
- You're a cybersecurity, AI, or B2B software company, seed to Series B, with revenue between $1M and $15M ARR
- You have product-market fit and know channel is the next lever
- You're willing to invest twelve months or more in a motion that compounds
- You want the founder running it on our side to be the same person on every call
We're the wrong call if you're pre-PMF, looking for a fractional sales hire to close deals this quarter, or expecting us to validate whether you have a product worth selling. Those are different problems.
06 / The operator
The person selling your product has done this for a decade.
Symtri is run by Andres Guillen. More than ten years closing direct deals and scaling channel programs in cybersecurity, SaaS, and AI, on both sides of the US-Mexico border. Native bilingual in English and Spanish.
The record: $1M+ in net-new ARR closed, a $300K largest single deal, 4.5x revenue growth at Letsignit, a Paris-based Microsoft 365 SaaS, from $110K to $502K across the US and LATAM, and 115+ MSP, MSSP, VAR, and Microsoft partners activated across the Americas.
When you sign with Symtri, that operator is the person who sells your product and builds your channel. Not a handoff to a junior rep.
07 / Common questions
Questions founders ask before the call.
How is Symtri different from a sales agency or a fractional sales hire?
An agency rents you reps and a consultancy rents you advice. Symtri acts as your first distributor: we sell your product directly and build your reseller channel at the same time, from one team, and we earn commission when you earn revenue. You get both motions, not one.
What does an engagement cost?
Engagements run on a monthly retainer plus commission on the revenue we generate, tiered to the deal. Most clients start with the 30-Day Validation Sprint, a flat-fee test of your market before any retainer. Book a call and we size it to your product and stage.
Which companies is this built for?
B2B software companies in cybersecurity, AI, and adjacent categories, seed to Series B, with roughly $1M to $15M in ARR. You have product-market fit and want channel to be your next growth lever. If you are pre-product-market-fit or need deals closed this quarter, it is not the right fit.
What markets does Symtri cover?
North America and Latin America, with a team that sells in English and Spanish at the level a Mexican CISO or a Colombian MSP owner expects. For Europe, our partner Ignitera runs the same model from France.
What is the 30-Day Validation Sprint?
A flat-fee, 30-day engagement that proves value before you commit to a retainer. It produces qualified meetings, an Ideal Customer Profile built from real conversations, and a market evaluation showing where your product fits in North America and Latin America.
How many clients does Symtri take at once?
A small number, on purpose. The founder who runs your engagement is the same operator on every call. If you want senior attention over a big-agency roster, that is the trade we make.
08 / Let's talk
Let's talk.
45 minutes. No slide deck. Tell us about your product and your market. We'll tell you whether what we do fits, and what the first 90 days would look like if it does.