Symtri — Channel & Sales as a Service
Your first distributor.
North America and LATAM.
We sell your product while we build your reseller channel — one team, one structure, from signed contract to a working network inside a year.
European coverage through our partner Ignitera in France.
01 / The problem
Most B2B software companies hit a wall between $1M and $15M in ARR.
The founder-led sales motion stops scaling. Hiring a full go-to-market team takes nine months and half a million dollars you don't want to spend. Hyperscaler marketplaces list you next to ten thousand other vendors. The regional integrators and managed service providers who actually close enterprise deals in North America and Latin America have never heard of you.
That's the gap we close.
02 / What Symtri does
We become your first distributor.
Not a business development agency. Not a fractional sales hire. A distributor — with skin in the game, revenue on our back, and a channel build happening in parallel to direct sales. We open enterprise conversations on day one while we recruit and enable the managed service providers, resellers, and regional integrators who carry your product long after our engagement ends.
Our territory is North America and LATAM. Our focus today is cybersecurity software, AI platforms, and adjacent B2B software with clear channel potential. We evaluate new verticals case by case — if you're building in an adjacent category with strong product-market fit, let's talk.
03 / Why Symtri
We don't look like the other options.
Most firms in this space give you one of two things: a sales team renting you their time, or a channel consultancy renting you their advice. We run both motions together, and we get paid when you get paid.
Four things make us different:
The dual motion
We sell direct while we build the channel. Both happen at the same time, from the same team, with the same strategic view of your market. Most competitors force you to pick one.
Bilingual Latin America coverage
Our team speaks Spanish and English at the level a Mexican CISO or a Colombian MSP owner expects. Many US firms claim LATAM. Few have actually sold there.
A European partner, not a referral network
Our partner Ignitera runs the same model from France, so when you need both sides of the Atlantic, you get a coordinated global motion — one relationship, two territories.
Selective, not scaled
We take a small number of clients at a time so the founder calling you is the operator running the engagement. If that matters to you, we're a fit. If you want a bigger name with less attention, we're not.
04 / How it works
The 45-Day Validation Sprint.
Before you commit to a retainer, we prove we can deliver value in your market. The Sprint is 45 days, flat fee, and produces three things: qualified meetings on your calendar, a validated Ideal Customer Profile built from real conversations, and a market evaluation that tells you where your product actually fits in North America and Latin America.
At the end of 45 days you have either clear signal to expand into a full engagement or clear evidence your market needs different positioning — either outcome is worth what you paid for it.
05 / Who this is for
Built for founders who know the product is not the moat anymore.
We're the right call if:
- You're a cybersecurity, AI, or B2B software company, seed to Series B, with revenue between $500K and $15M ARR
- You have product-market fit and know channel is the next lever
- You're willing to invest twelve months or more in a motion that compounds
- You want the founder running it on our side to be the same person on every call
We're the wrong call if you're pre-PMF, looking for a fractional sales hire to close deals this quarter, or expecting us to validate whether you have a product worth selling. Those are different problems.
06 / Let's talk
Let's talk.
45 minutes. No slide deck. Tell us about your product and your market. We'll tell you whether what we do fits, and what the first 90 days would look like if it does.